Mat Colefax - pioneer of All Terrain StandUpPaddle in Australia. Advocated river running as a new sport. Relocating would be Sup'rs away from surf spots. And reducing risks to other water users in all instances through using inflatable StandUp boards instead of hardboards.
As a shortboard surfer Mat beleived StandUpPaddle should open up new spots and activity rather than add pressure and risk to surfspots.
For over a decade Mat succesfully grew a business around this philosophy and the redpaddle products.
If you are after advice, consulting or sourcing then we can certainly help.